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HOW WE HELP

Where Is Your Commercial Organization Holding Back Growth?

Growth rarely stalls because of one issue. More often, the commercial organization has gaps across strategy, pipeline generation, sales execution, technology, performance management, or capability. NCA helps leadership teams identify the gaps that matter most—and turn them into a focused plan for growth.

STRATEGY

Commercial Strategy
Sales Organization

GROWTH

Lead Generation
Account Growth
Sales & Marketing Alignment

EXECUTION

Sales Process
Pipeline & Forecasting

ENABLEMENT

CRM & Technology
Performance Management
Sales Capability

PROPRIETARY COMMERCIAL GROWTH METHODOLOGY

The NCA CGMI™ Framework

A proprietary, evidence-based methodology for evaluating commercial maturity and identifying the highest-impact path to growth.

01 DISCOVER

Understand the business, growth objectives, and commercial challenges.

02 VERIFY + SCORE

Validate evidence across 40 measures and establish the NCA Commercial Maturity Score™.

03 PRIORITIZE

Identify the highest-impact commercial gaps and determine what needs attention first.

04 ROADMAP

Translate priorities into an actionable NCA 90-Day Commercial Growth Roadmap™.

05 EXECUTE

Turn the roadmap into action through advisory, fractional leadership, or commercial transformation support.

WAYS TO WORK TOGETHER

Flexible Commercial Leadership Built Around Your Growth Priorities

Whether you need strategic guidance, hands-on commercial leadership, or support executing a broader transformation, NCA provides flexible engagement models designed around your organization’s needs.

ADVISOR

Strategic guidance for leaders who need experienced commercial perspective, structure, and accountability.

BEST FOR

CEOs and commercial leaders who need experienced guidance without embedded day-to-day leadership.

ENGAGEMENT

Approximately ½ day per week • 3-month initial term

FRACTIONAL LEADER

Embedded commercial leadership for organizations that need more than advice—but don’t require another full-time executive.

BEST FOR

CEOs who need an experienced commercial leader embedded in the business to drive priorities, strengthen execution, and lead the commercial team.

ENGAGEMENT

Approximately 1 day per week • 3-month initial term

COMMERCIAL TRANSFORMATION

Hands-on transformation support for organizations that need to redesign, strengthen, or scale their commercial engine.

BEST FOR

Leadership teams navigating significant growth, restructuring, integration, or commercial performance challenges that require hands-on transformation support.

ENGAGEMENT

Approximately 2 days per week • 3+ month initial term

ABOUT NAVARRO COMMERCIAL ADVISORY

Experienced Commercial Leadership. Built for Growth.

Navarro Commercial Advisory was founded by Juan Navarro to help growing companies access experienced commercial leadership without necessarily adding another full-time executive.


Juan is a commercial executive with 20+ years of experience leading sales organizations, commercial transformation, revenue growth, and sales enablement initiatives across North America and global markets.


His approach combines strategy with execution—helping leaders not only determine what should change, but build the structure, discipline, and capabilities required to make that change happen.

PROVEN COMMERCIAL LEADERSHIP

20+ Years

Commercial leadership experience

150+

Sales professionals led

500+

Commercial professionals impacted through transformation

EXPERIENCE INCLUDES

American Express  •  NSF  

Bank of America  •  HomeServe

THE NCA LEADERSHIP PHILOSOPHY

A Leadership Philosophy Built on Accountability + Recognition

Sustainable commercial performance requires both. Clear expectations, disciplined execution, and accountability drive results—while recognition reinforces the behaviors, progress, and wins that build high-performing teams.

50% Accountability

Clear expectations, measurable goals, disciplined execution, and consistent follow-through.

50% Recognition

Recognizing progress, reinforcing the right behaviors, and celebrating meaningful wins.

WHO NCA IS FOR

Built for Companies Ready to Strengthen Their Commercial Engine.

NCA works best with growth-oriented companies where commercial complexity has outpaced the systems, structure, or leadership needed to scale effectively.

Growth & Mid-Market Companies

Best suited for growing companies that have achieved traction but need greater commercial structure, discipline, and leadership to reach the next stage of growth.

Typical Fit

$5M+ revenue
5–30+ commercial professionals
Founder-, privately held-, or PE-backed

Enterprise & Complex Organizations

Designed for larger organizations navigating growth, restructuring, integration, or commercial transformation where alignment and execution across teams are critical.

Typical Fit

500–5,000+ employees
100+ commercial professionals
Multi-business, multi-region, or transformation environments

READY TO STRENGTHEN YOUR COMMERCIAL ENGINE?

Let’s Build the Commercial Engine Your Growth Requires.

Start with a focused conversation about what’s holding back growth—and where the greatest opportunities are.

Fractional sales leadership and commercial excellence advisory for growth-oriented companies. Helping leaders turn commercial challenges into focused strategies and measurable execution.

Contact

Email: juan@navarrocommercial.com

Schedule a Conversation: Book a Growth Review

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